Board presentation for Brand Merger
A Special Chemistry business with a two-brand-strategy is being perceived by the shareholders as being inefficient and a barrier to a focussed investment-strategy.
Board asks for a analysis and action-plan - presentation and action plan being delivered within eight weeks.
- Internal Soundingboard
- Customer visits and interviews
- Review of talent base
- Proposal of a new incentive-system in alignment with proposed brand-launch
- High-Level Risk- / Opportunity-TopLine analysis
- Analysis of overlap in customer-, regional-, product- and sales-overlaps
- Proposal appropriate sales structure
- Proposal for optimized SC - Location Plant and Logistical Hub
- High-Level Transformation Timeline
- Potential cost-saving six-digit
- Opportunity- / Risk-analysis allows reasonable profit enhancement by factor "3"
- Board note accepted and launched partly